Investing in a vacation rental on St. Simons Island is an exciting experience. With year-round travelers headed this way, there’s a lot of potential both in terms of customer experience and profit margins for those who are dedicated to the details. When winter rolls around, knowing where to invest time and changes can make a big difference in bookings. The following are just a few vacation rental tips for owners to consider!

Stock Up on Blankets for Chilly Evenings

The beauty of a trip any time of year to St. Simon’s Island is the fact that travelers can enjoy mild temperatures and opportunities to get out into nature and discover the beauty of the island from one end to the other. For homeowners marketing their vacation rentals, the comfortable weather is a huge draw. That said, it’s important not to overlook temperature fluctuations when you’re getting your vacation property ready for the winter months ahead. Evenings can still be chilly and having your rental stocked up on cozy blankets is always a good idea when you’re looking to enhance the customer experience.

Consider Adding an Aesthetic Refresh to a Fireplace

If your St. Simons Island vacation rental doesn’t already have a fireplace, winter is the time to get one. Even if travelers aren’t going to have to face deep snow during their stay, there’s something endlessly appealing about being able to ignite this cozy feature when evenings bring a drop in temperatures. If your property already has a fireplace, an aesthetic refresh is always a good idea this time of year. Some vacation home tips we can offer is fresh coat of white paint on surrounding bricks could give a rustic-chic fireplace an updated and modern take on a frame.

Have Plumbing and HVAC Thoroughly Inspected

Any time of year where temperature fluctuations are involved—no matter how minor, is the perfect time to have your rental property’s HVAC and plumbing systems inspected. This ensures that you’re ahead of any potential problems before guests arrive which also provides your guests with the peace of mind they deserve. Being able to tell your guests that an inspection has just been completed is bound to be an appealing point winter travelers to St. Simons Island will surely appreciate.

Highlight Amenities Like Heated Pools or Hot Tubs

Having a heated pool or hot tub on site is a huge draw for winter travelers heading to St. Simons Island and looking for a place to call their home away from home. These features have a luxurious appeal, but also provide a practical place to enjoy the great outdoors even when winter temperatures take a bit of a dip. Before marketing your property to winter visitors, be sure amenities like these are in great working order and looking their best. They’ll also be in shape to meet and hopefully exceed customer expectations, turning first-time guests into return visitors.

Incentivize Longer Stays to Make the Most of Fewer Crowds

Many travelers looking to visit St. Simons Island in the winter don’t realize just how many year-round residents stick around and how many businesses and activities remain open to enjoy. That’s why it’s important for rental property owners to incentivize longer stays this time of year. Don’t hesitate to provide promotions that focus on the fact that the longer you stay, the less crowds there are to contend with. Showcasing all of the amazing reasons to stick around provides for a more fulfilling guest experience and helps homeowners reach their winter profit goals too.

Include a Book of Current and Upcoming Winter Events for Guests to Enjoy

Anytime you have the opportunity to improve the customer experience through concierge-inspired services, homeowners should take it! Winter is a wonderful time to focus on all there is to do on St. Simons Island. A great strategy is to include a list of current and upcoming local events both in your marketing strategy and on-site in your property for guests to look over when they arrive. This gives them something to look forward to and lets them know you’re committed to helping them have an unforgettable adventure!

Improve Your St. Simons Island Home Today

Whether you’re a new rental property owner on St. Simons Island or you’re looking to boost your business potential to the next level, the property management team at Lilmar Vacations is here to help. Reach out today to learn more about our comprehensive homeowner services and top-tier customer experience team dedicated to helping guests have an unforgettable stay! We’re passionate about vacation rentals on St. Simons Island and look forward to helping you make the most of this amazing opportunity as well. We can’t wait to hear from you!